Blog
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Words of W. H. Murray
… until one is committed there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative (and creation0, there is one elementary truth, the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then Providence moves too. All sorts of things occur to help…
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Words of George Mallory
I just stumbled on this book called “Everest – The West Ridge” which details, with beautiful illustrations, “American Mount Everest Expedition” of 1963. Among many quotes and beautiful photos I found a quote that really resonated with me. The quote below is thus far the best attempt I’ve seen to explain why humans climb the…
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11. Mission statement impossible
Did you ever find yourself standing at a counter for a car rental, looking around at dirty carpets, rude staff and a long waiting line? Then you glanced at a big poster above the counter that says “Mission Statement” that has some completely disconnected ideas from what is actually happening in their office. THAT simply…
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10. Draw a line in the sand
Decide what you stand for. Being passionate and consistent about your philosophy will attract superfans who can advocate for you better than any advertising. It will also alienate some people, but that is the cost of having strong beliefs. That’s why Coke and Snickers buyers don’t go to Whole Food to get their favorite snacks…